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Beyond the bilateral abyss: Bringing the offline “as-generated” power market online

Gabby Visconti, Customer Success Manager, CleanTrade

Ever wanted to try negotiating a Power Purchase Agreement? It just got way easier. Here's why.

“Complicated.” 

“Slow.” 

“How do I source a good project?” 

“Where can I find the right offtakers for my project?” 

“Market dynamics shift way faster than a 10-year deal structure could allow. How do I make a PPA work for me?”

At Resurety, we work with companies grappling with these questions on a daily basis.

On top of these logistical questions, recognizing the signals from the noise in the energy market has never been harder: with a structural squeeze in the power market creating explosive demand against the backdrop of an aging grid and an ever-growing queue of projects waiting to connect – it’s hard to make decisions confidently. Clean energy has never needed more optionality when it comes to trading capabilities, and so many clean energy stakeholders are stuck in the past. Without a federally regulated platform, stakeholders are navigating uncharted waters via bilateral negotiations. These “handshake” deals lack a public price signal, making it nearly impossible for CFOs to benchmark “fair value.”

But now, the real-time data needed to make these decisions is available in an accessible, SaaS format via CleanTrade. This article breaks down what stakeholders on the CleanTrade platform can expect – whether you’re a seller, a buyer, or an investor. We demystify what it means to join the CleanTrade platform– which just surpassed $30 billion in notional value – and the value of bringing clean energy procurement online for the industry. We provide a sneak peek of the tool so you can see for yourself.

The seller experience: Turning project chaos into market opportunity

For developers, the transition from a “new build” or “operational” project to a bankable contract is often hindered by a mountain of tedious, unverified data. CleanTrade acts as a sophisticated filter, turning over 30-60 distinct field inputs—from technology specs and ISO interconnection points to EPC agreements and energy studies—into a structured “Project Passport.”

Dynamic market signaling: Sellers can instantly broadcast “Active” offers to the Market Depth view, reaching all qualified buyers simultaneously while maintaining strategic anonymity. 

Structured document repository: Centralizes view of critical files, including Interconnection Agreements and Environmental Site Assessments (ESA), to provide a realtime health check of project maturity. 

Strategy iteration: Allows sellers to copy and edit offers in real-time to test different price points or tenors against current buyer appetite.

Dynamic market signaling: Figure 1 shows how sellers can instantly broadcast "Active" offers to the Market Depth view, reaching all qualified buyers simultaneously while maintaining strategic anonymity.

Structured document repository: Figure 2 centralizes view of critical files, including Interconnection Agreements and Environmental Site Assessments (ESA), to provide a real-time health check of project maturity.

Strategy iteration: Figure 3 shows how the dashboard allows sellers to copy and edit offers in real-time to test different price points or tenors against current buyer appetite

The buyer experience: Targeted procurement at scale

For Corporates and Utilities, the Buyer Dashboard replaces the “waiting game” with a proactive RFQ engine. Buyers define specific needs—filtering by ISO, technology, and settlement point—and manage their portfolio from a single landing page. 

Position management: A centralized hub to manage active bids and trade history without the need to re-key critical position data. 

Standardized market depth: Eliminates “apples-to-oranges” comparisons by providing transparent visibility into seller offers that are standardized and verified. 

Seller interest view: Delivers a curated view of offer records that precisely match the buyer’s specific RFQ criteria, providing vital competitive intelligence.

Position management: Figure 4 is a centralized hub to manage active bids and trade history without the need to re-key critical position data. 

The Path from signal to signature: Why indicative posts matter

The journey on CleanTrade begins with an Indicative Post, providing a flexible bridge between market discovery and final execution. This allows participants to signal bona fide intent and gain real-time price discovery without an immediate binding obligation.

Budgeting & Exposure: Use indicative posts to signal “fair value” and align internal budgets with current market realities while gaining exposure and direct access to a global network of counterparties. 

Structured Chat: Once a match is found, participants use a digital record to lock in final variables like capacity and price.

Institutional Velocity: Anonymity is preserved until terms are refined, and automated notifications ensure the “back and-forth” that used to take weeks is resolved in minutes. 

By centralizing complex information and fulfilling federal regulatory obligations within a modern SaaS environment, CleanTrade replaces the friction of legacy bilateral negotiations with institutional-grade efficiency— effectively turning market chaos into fundamental value and collapsing the traditional 12-month “manual marathon” into a high-velocity digital transaction.

Ready to see more? Reach out and a member of our sales team will be in touch.

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